It’s all about relevancy.

• Optimize all aspects of your reefer management processes.

If you’re still handling your reefer data manually, you might be missing out on ways to improve your service. Delays in getting updates about changes in reefer conditions can lead to issues that waste time, money, and even risk losing your customers’ trust. The easiest way to get a handle on everything is to use an automated data collection system with a centralized portal so you can access all that info instantly.

• Efficiently use all available terminal assets, including software, equipment, and personnel capabilities.

Checking every reefer in your yard takes a lot of time. If there are long gaps between these checks, some reefers might be way out of spec before it’s even noticed, leading to spoiled cargo.  When you can easily see what’s going on with your reefer inventory at any time, day or night, and get notifications when things go bad, you can focus your team on the areas that need attention right away. This leads to a more flexible and efficient team that can jump into action when something’s off.

• Differentiate yourself from competitors by providing valuable services that your customers and prospects will appreciate.

Automating your reefer data collection gives you valuable insights that you can share with your terminal customers. Package that information as a deliverable and show them how well you’re taking care of their shipments. This builds trust, helps establish long-lasting relationships, and could even lead to more business down the line. In the end, isn’t that what you’re aiming for?

Curious how automated reefer monitoring would work in your terminal environment?

We can help you envision it. Schedule a personalized demonstration with our team to get started.

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